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to the top of the list of search results. that's called search engine optimizing. everybody engine pointing uses the same strategy for scamming. the major search engines are all on the look out for it but to keep your computer safe, keep your searches to trusted sites. when looking for news on a favorite celebrity, for example, stick to the established enter statement sites. avoid web address endings that don't look familiar. they could spell trouble and always keep antivirus and malware software up to date. >> that reminds me i can't remember the last time -- [ inaudible ] one of the best tools for fight malware is from a site called malwarebites.com t. can do a scan of your computer in eight minutes and weed out some of those dangers apps. >>> the time 16:48. time to find out the ant -- is 6:48. time to find out the answer to ow question. there is a study in britain that say people look younger when they do which one of these things? is it whiten your teeth, b, smile, or c, exercise. >> the answer to the question is b, smile. >> you can do it. just smile. >> what do you think? >>> a check
by companies that really have a knack for understanding search engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce the search words? >> one of the things google keeps very much under lock and key is how it handles its search algorithm, so there's a lot of very calculated tweaking going on there and a lot of that is absolutely not open to the public. >> then they've got the psychic i'm feeling lucky button, too. so they have to be thinking what you're thinking, exactly what you want, so that has to be right. >> absolutely. and i think google has something at stake here because these companies have figured out how to gain its algorithm and get higher rankings. i
Search Results 0 to 1 of about 2